Visitor tracking: Cutting through the hype, hot air, false claims.
Crowd Connected’s founder and CEO, James Cobb, took to the main stage at Event Tech Live on 7 November 2019 to provide a review of visitor tracking techniques.
Festivalisation of events
Festivalisation started appearing as the latest event industry buzz-word a couple of years ago. At its heart it's about offering a variety of content, and letting visitors decide how to consume it.
How to maximise audience insight from your app
This joint publication with Wonderful Copenhagen uses case-studies to demonstrate the power of mobile data for event organisers.
Spatial Analytics for Visitor Experience Management
By sending the right message to the right customer at the right time, the experience can be enhanced, and facility usage can be load balanced.
Spatial Analytics for Customer Insight
Gathering customer behavioural data is easy in the digital domain. From marketing responses to clicks and transactions. But if you're a physical business, there's often a data gap. Crowd Connected provides a complete understanding of your customers' on-premises behaviour.
Harnessing the power of mobile location data
A talk given recently by our Commercial Director, Mark Maydon, at a seminar hosted by leading international lawyers, Bird & Bird. The seminar addressed how sports businesses are embracing digital techniques to better understand, influence and engage with customers.
Colocator Engage Product Update
‘Engage’ is our push notification targeting platform, built for live events and visitor attractions. 2019 sees some significant enhancements, available to all our customers.
The Secrets of Push Messaging Success
Are you getting the most out of the targeted messages you send? How leading events are using location-based push messaging – best practice, real-world examples of successful campaigns and the pitfalls of getting it wrong.
Damaging Effects of Push Notifications
There's a hidden cost of getting it wrong when it comes to using mobile push notifications at events. Our location data has clearly shown negative responses lasting days.
How Best to Handle The Always-On Consumer
With smartphone penetration in Western Europe predicted to reach 67% the population by 2018 it’s obvious that we live in an always-on world. By 2020 there will be 7 times more connected devices than people in the world.