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Push Notifications Insights

Colocator Engage Product Update

Colocator Engage Product Update

‘Engage’ is our push notification targeting platform, built for live events and visitor attractions. 2019 sees some significant enhancements, available to all our customers.

A Complete Guide to Visitor Data

A Complete Guide to Visitor Data

Our latest ebook details how leading events are using Visitor Data to optimize their business. It is a practical guide for anyone in the live event industry who wants to understand the importance of Visitor Data.

The Secrets of Push Messaging Success

The Secrets of Push Messaging Success

Are you getting the most out of the targeted messages you send? How leading events are using location-based push messaging – best practice, real-world examples of successful campaigns and the pitfalls of getting it wrong.

Click through rates hide the true impact of marketing

Click through rates hide the true impact of marketing

Mobile marketing notification campaigns are often measured using open rates. This is not only a hugely simplistic measure, but also a one-sided one. Someone opened the message - but how did their behaviour change?

Damaging Effects of Push Notifications

Damaging Effects of Push Notifications

There's a hidden cost of getting it wrong when it comes to using mobile push notifications at events. Our location data has clearly shown negative responses lasting days.

Crowd Connected Launches Enhanced Location Intelligence Platform

Crowd Connected Launches Enhanced Location Intelligence Platform

May 2017 – New version of multi-award winning Colocator software includes leading geo-behavioural segmentation capability, already deployed across multiple customers.