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Next generation Geofencing

Next generation Geofencing

Typical solutions allow an interaction like a notification to be attached to a geofence, triggering as a user crosses the boundary. In contrast Colocator supports complex visit-based queries and triggers.

Location Data has a place, but don’t expect it to provide context

Location Data has a place, but don’t expect it to provide context

Context is a popular topic in marketing. But Contextual Marketing is getting confused with Proximity Marketing. Here's why proximity - what you’re near right now - doesn’t necessarily provide context.

Buyer’s Checklist: Selecting The Right Location Intelligence Provider

Buyer’s Checklist: Selecting The Right Location Intelligence Provider

Are you confused with the vast amount of options available in the crowded (and often ill-defined) location intelligence market? Our checklist will provide you with a set of questions to ask any potential supplier before making a purchasing decision.