Location Based Services related content from Crowd Connected

Location Data has a place, but don’t expect it to provide context

Context is a popular topic in marketing. But Contextual Marketing is getting confused with Proximity Marketing. Here's why proximity - what you’re near right now - doesn’t necessarily provide context.

Buyer Checklist Location Intelligence Providers

Are you confused with the vast amount of options available in the crowded (and often ill-defined) location intelligence market? Our checklist will provide you with a set of questions to ask any potential supplier before making a purchasing decision.