Analytics Queries: Colocator’s new spatial query builder
We’ve always provided multiple ways to turn underlying location data into insight. The latest addition is an intuitive, natural language spatial query builder - running on top of our Segmentation Engine.
Traditional footfall analytics solutions require infrastructure - whether that's cameras, infra-red, counting mats, or other sensors. Mobile apps provide a cost effective solution. An accurate picture of both onsite and offsite behaviour can be built by gathering detailed data from a sample of customers.
How location and beacon data analysis can mislead
Location and beacon data gathered from mobile phones is affected by sampling rate variation. Without correction, business analysis can be flawed. Here's what you need to know.
The Need For Speed – How to Tackle The Challenge of Delivering Real-Time Data Fast
When it comes to data visualisation solutions, speed of rendering is business critical. The ability of any data visualisation system to work in real time is becoming increasingly a must-have for brands, events & operational teams.
Lasering in on Experiential Marketing ROI
Establishing the true value of Experiential Marketing activity has generated plenty of head scratching over the years. But now there’s ground-breaking location-based technology which shines a light into what has previously been a something of a black hole.
5 Data Analytics Conferences to Attend in 2017
The right event can help you stay ahead of the game, network with like-minded people, learn more about data analytics and get inspired. Here our five data analytics conferences we think are worthy of your consideration.