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Location Analytics Insights

Location Data: the Where, the Who, the What and the Why!

Location Data: the Where, the Who, the What and the Why!

To find out how location data is actually being used in the real world by businesses across the globe, we asked Crowd Connected’s CEO, James Cobb to tell us more.

Crowd Connected is a 2022 Gartner® Cool Vendor

Crowd Connected is a 2022 Gartner® Cool Vendor

Crowd Connected, a leading provider of indoor positioning and location analytics software, has been named a 2022 Gartner® Cool Vendor in the report titled, "Cool Vendors™ in Indoor Location Technologies and Sensors” by Annette Zimmermann, Nick Jones, Bill Ray and Tim Zimmerman at Gartner®, Inc.

Analytics Queries: Colocator’s new spatial query builder

Analytics Queries: Colocator’s new spatial query builder

We’ve always provided multiple ways to turn underlying location data into insight. The latest addition is an intuitive, natural language spatial query builder - running on top of our Segmentation Engine.

Location Analytics for Business Intelligence

Location Analytics for Business Intelligence

Most footfall analytics solutions require infrastructure. Mobile apps provide a cost effective solution compared to cameras, infra-red, counting mats, or other sensors.

Image showing a magnifying glass picking out a set of people from a crowd.

How location and beacon data analysis can mislead

Location and beacon data gathered from mobile phones is affected by sampling rate variation. Without correction, business analysis can be flawed. Here's what you need to know.

How to Tackle The Challenge of Delivering Real-Time Data Fast

How to Tackle The Challenge of Delivering Real-Time Data Fast

When it comes to data visualisation solutions, speed of rendering is business critical. The ability of any data visualisation system to work in real time is becoming increasingly a must-have for brands, events & operational teams.

Lasering in on Experiential Marketing ROI

Lasering in on Experiential Marketing ROI

Establishing the true value of Experiential Marketing activity has generated plenty of head scratching over the years. But now there’s ground-breaking location-based technology which shines a light into what has previously been a something of a black hole.

5 Data Analytics Conferences to Attend in 2017

5 Data Analytics Conferences to Attend in 2017

The right event can help you stay ahead of the game, network with like-minded people, learn more about data analytics and get inspired. Here our five data analytics conferences we think are worthy of your consideration.