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Visitor tracking: Cutting through the hype, hot air, false claims and over-promises

Crowd Connected’s founder and CEO, James Cobb, took to the main stage at Event Tech Live on 7 November 2019 to provide a review of visitor tracking techniques.

How location and beacon data analysis can mislead

Location and beacon data gathered from mobile phones is affected by sampling rate variation. Without correction, business analysis can be flawed. Here's what you need to know.

The Truth About Location And Proximity

There’s been a lot of questionable commentary recently on the hot topic of beacons, proximity, and location. Some of it downright misleading.