Unfortunately this website is not compatible with Internet Explorer versions before 11.
Please upgrade to IE 11, or use another browser.
What’s the impact of the switch to digital when face-to-face expos return?

What’s the impact of the switch to digital when face-to-face expos return?

The pivot to virtual events has been a short-term necessity for an exhibition industry kiboshed by COVID. What effect might this have on physical shows?

In exhibition sales – digital is not the enemy

In exhibition sales – digital is not the enemy

When you’re selling exhibition space, it’s easy to think of digital marketing as the enemy. But embracing digital tools can help exhibitions leverage their unique strengths to compete.

Refocusing the exhibitor sales conversation can’t happen without data

Refocusing the exhibitor sales conversation can’t happen without data

Exhibitions that refocus their exhibitor sales conversation using reliable data will thrive. Those that don’t will find it harder and harder to compete.