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Why is Indoor Navigation important?
Indoor navigation and wayfinding is the critical first step for physical businesses to address digital disruption.
Physical businesses are in a battle with digital services. And they’re at a disadvantage. Most ‘experience’ offerings are more difficult to navigate than an ecommerce website or app. And most physical businesses know far less about their customers than Google or Facebook.
The first step in levelling up is to make your physical offering as easy to navigate as your website.