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Geofencing

Next generation geofencing

Geofencing starts with definining a geographic area. Typical solutions then allow an interaction like a notification to be attached to the area, triggered as a user crosses the boundary.

In contrast Colocator supports complex visit-based queries and triggers.

  • Using historic where and when filters, rather than just location now, allows you to segment on very specific behaviours.
  • You can trigger messages to people seen in location A this morning, and who have never visited location B, as they enter location C.
  • Colocator can also track the physical response to engagement. If you aren’t measuring response, your marketing might be having no effect. Or even worse having a negative effect on your brand.

Reach off site and on site, Indoors and out

  • Outdoors, Colocator uses GPS, so geofencing, down to around 10mx10m locations, is possible globally.
  • Indoors, Colocator uses a combination of positioning techniques to deliver exactly the same capability. It’s not proximity. It doesn’t have to use beacons.
  • You can segment and engage with your customers by drawing exactly the area you want on a floorplan.

Colocator Engage

Find out more about our end-to-end engagement platform

The Secrets of Push Messaging Success

Are you getting the most out of the targeted messages you send? How leading events are using location-based push messaging – best practice, real-world examples of successful campaigns and the pitfalls of getting it wrong.

Click through rates hide the true impact of marketing

Mobile marketing notification campaigns are often measured using open rates. This is not only a hugely simplistic measure, but also a one-sided one. Someone opened the message - but how did their behaviour change?

Damaging Effects of Push Notifications

There's a hidden cost of getting it wrong when it comes to using mobile push notifications at events. Our location data has clearly shown negative responses lasting days.