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Customer Insight

Customer insight for the real world

  • Gathering customer behavioural data is easy in the digital domain. From marketing responses to clicks and transactions. But if you’re a physical business, there’s often a data gap. Getting a complete understanding of your customers’ on-premises behaviour is hard.
  • Colocator continually gathers location data from your app users - both on site and off site.
  • A complete suite of analytics tools, engagement tools and integrations allows you to understand and influence the customer experience.

Engage

Engage is our push notification segmentation product, providing flexible visit based segmentation and reaction measurement.

Insight

Insight is our real-time product, delivering crowd flow visualisations and metrics.

Analytics

Analytics is our footfall product, providing visualisation, reporting and query engines for location data.

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A Complete Guide to Vistor Data

Our latest ebook details how leading events are using Visitor Data to optimize their business. It is a practical guide for anyone in the live event industry who wants to understand the importance of Visitor Data.

Contextual marketing and footfall analytics need background location data

The first question you should ask about any indoor positioning or location service - Does it work in background? Your customers' phones spend a lot of time in their pockets.

Location Data has a place, but don’t expect it to provide context

Context is a popular topic in marketing. But Contextual Marketing is getting confused with Proximity Marketing. Here's why proximity - what you’re near right now - doesn’t necessarily provide context.