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Customer Insight

Customer insight for the real world

  • Gathering customer behavioural data is easy in the digital domain. From marketing responses to clicks and transactions. But if you’re a physical business, there’s often a data gap. Getting a complete understanding of your customers' on-premises behaviour is hard.
  • Colocator continually gathers location data from your app users - both on site and off site.
  • A complete suite of analytics tools, engagement tools and integrations allows you to understand and influence the customer experience.
Customer Insight
Colocator Engage Module

Colocator Engage Module

Engage is our push notification segmentation product, providing flexible visit based segmentation and reaction measurement.

Colocator Insight Module

Colocator Insight Module

Insight is our real-time product, delivering crowd flow visualisations and metrics.

Colocator Spatial Analytics Module

Colocator Spatial Analytics Module

Analytics is our footfall product, providing visualisation, reporting and query engines for location data.

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Background Location Data for Footfall Analytics

Background Location Data for Footfall Analytics

The first question you should ask about any indoor positioning or location service - Does it work in background? Your customers' phones spend a lot of time in their pockets.

Location Data has a place, but don’t expect it to provide context

Location Data has a place, but don’t expect it to provide context

Context is a popular topic in marketing. But Contextual Marketing is getting confused with Proximity Marketing. Here's why proximity - what you’re near right now - doesn’t necessarily provide context.