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Footfall Analytics

Business Intelligence from Mobile Location Data

  • Traditional footfall analytics solutions require infrastructure - whether that’s cameras, infra-red, counting mats, or other sensors.
  • Mobile apps provide a cost effective solution. An accurate picture of both onsite and offsite behaviour can be built by gathering detailed data from a sample of customers.
  • Colocator’s advanced visit detection and aggregation algorithms solve problems like variation in app usage to produce valuable metrics in real-time, and for reporting and export.

People Counting & Customer Tracking: Counters vs Wifi vs Apps

Each of the main people counting and customer tracking technologies have important advantages, but also limitations. So in deciding what technology to deploy, it’s vital to fully understand the application, and what each technology can deliver.

A Complete Guide to Vistor Data

Our latest ebook details how leading events are using Visitor Data to optimize their business. It is a practical guide for anyone in the live event industry who wants to understand the importance of Visitor Data.

Contextual marketing and footfall analytics need background location data

The first question you should ask about any indoor positioning or location service - Does it work in background? Your customers' phones spend a lot of time in their pockets.