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Footfall Analytics

Business Intelligence from Mobile Location Data

  • Traditional footfall analytics solutions require infrastructure - whether that’s cameras, infra-red, counting mats, or other sensors.
  • Mobile apps provide a cost effective solution. An accurate picture of both onsite and offsite behaviour can be built by gathering detailed data from a sample of customers.
  • Colocator’s advanced visit detection and aggregation algorithms solve problems like variation in app usage to produce valuable metrics in real-time, and for reporting and export.
Footfall Analytics
People Counting & Customer Tracking: Counters vs Wifi vs Apps

People Counting & Customer Tracking: Counters vs Wifi vs Apps

Which footfall analytics solution is the best? In deciding which technology to deploy, it’s vital to fully understand the application, and what different footfall analytics technologies can deliver.

Background Location Data for Footfall Analytics

Background Location Data for Footfall Analytics

The first question you should ask about any indoor positioning or location service - Does it work in background? Your customers' phones spend a lot of time in their pockets.