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Loction Analytics

Visualize how your visitors behave in and around your venues.

  • Solutions for Location analytics, location intelligence, or spatial analytics are often wide-area GIS solutions with country-level footfall data. They help you work out where to build your next store.
  • Crowd Connected provides detailed on site location analytics, using visualizations to show you how your visitors behave in and around your venues.
  • We use location data from smartphones (either App users or WiFi users). This contrasts with footfall analytics solutions that use installed sensors to detect and count people.
Loction Analytics

Why use location analytics?

Physical businesses don’t have the data that makes digital so easy to navigate, optimise and personalise.

Websites are easy to navigate. And their design is based on data. Which page do users land on? Where did they come from? Which pages do they visit? Why to they leave?

For physical businesses, the same customer analytics is possible, using location analytics.

From smart workplaces to entertainment venues. From hospitals to retail. Location analytics are the key to optimising operations and customer experience.

Comparing Footfall Analytics with Mobile Device Analytics

Location data from smartphones provides device counts, not people counts. In our research device counts have good correlation (0.85) with people counts, and so can be used as a proxy. However if you need accurate occupancy management or footfall counts, sensor technologies are the right solution.

But sensor installation is expensive. Sensors can’t cover the wider area around your venue. And sensors don’t normally track the entire customer journey, they just count people. So if you need to understand how your visitors behave in and around your venues, at low cost, mobile device analytics can be a great solution.

Heatmaps and charts that anyone can use

Crowd Connected’s solution provides a set of simple visualizations - Near-real-time heatmaps, historic heatmaps and charts. You don’t need to build dashboards or learn how to query the data. It’s a simple-to-use solution for answering these questions

  • Which days is a particular area busiest?
  • Which of my facilities is most used?
  • Which of my events were best (or worst) attended?

Location Analytics Features


Positioning data comes from Crowd Connected's mobile SDK, or alternatively from WiFi networks.


Occupancy Charts show how busy particular areas of your building are at different times, and relative to other areas.


Attendance Charts show the number of unique devices seen in an area for a specific time range.


Event Charts show the number of unique devices seen in an area during a series of defined events.


Heatmaps visualise how busy your building is, both for historic data, and near-real-time awareness.


Data Exports allow you to download summary csv files for analysis in third party tools.

Data Exports

Analysing moving-object datasets is hard. So we make summary data about any area you draw on your floorplan available.

Self-service csv exports can be downloaded which means you can analyse it in tools like PowerBI and Tableau.

Want your exhibition to be smart?

Want your exhibition to be smart?

Conscious that their physical shows are competing with digital, there’s increasing focus from senior management across all the leading exhibition organisers on operating smart events. This frequently means being more data-driven.

Indoor Positioning Tech Update 2022 with Sail logo

Indoor Positioning Technology Review 2022

Which indoor positioning technology is best? Crowd Connected explains the pros and cons of all the current options.

Background Location Data for Footfall Analytics

Background Location Data for Footfall Analytics

The first question you should ask about any indoor positioning or location service - Does it work in background? Your customers' phones spend a lot of time in their pockets.