Bluebird
A lack of data makes it hard for exhibitions to compete in a digital-first marketing mix.
Our sales app ‘Bluebird’ uses easy to gather data from an exhibition’s mobile app. It arms you and your sales and rebook teams with persuasive new sales plays so you can grow exhibition revenues in a competitive data-driven market.
If provides the quantified RoI numbers that are now standard in digital marketing.
The ROI discussion is hard
Have you lost a sale because you couldn’t guarantee a number of visitors or leads? Or because you couldn’t quantify all the ROI that presence at the show brings?
Digital makes promises
With digital you know the number of clicks and the cost per lead upfront. And digital quantifies every cent of value in the data they provide. It’s hard to compete with that. But you can with the right tools…
10 data-driven plays for exhibition sales
Live Data
Access to data during the show to elevate rebook conversations
Easy setup
Easy data gathering via your official event app with minimal hardware installation planned for you
Year-round value
App remains accessible for 12 months to power every part of the sales cycle
Bett Show
Crowd Connected’s metrics helped our sales team achieve a double digit increase in onsite rebook in 2020, as well as being instrumental in securing major account renewals.
(Rachel Brodie, Global Portfolio Director, Bett)
Step 1
Read the Ten Plays Guide to understand how tracking data fits into your sales process.
Step 2
Send us your event floorplans and dates for a no commitment quote.
Step 3
Schedule the half-day introductory training for your sales team.
