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Understand and personalise the shopper journey
Whether it’s from gps or beacons, we provide one single repository for your customer location data. Use real-time and historic data to manage your operations and segment your customers.
- Understand the shopper journey
- Personalise the shopper experience
- Measure retail events
- Optimise staffing
- Measure conversion
Colocator Engage Module
Engage is our push notification segmentation product, providing flexible visit based segmentation and reaction measurement.
Colocator Insight Module
Insight is our real-time product, delivering crowd flow visualisations and metrics.
Colocator Spatial Analytics Module
Analytics is our footfall product, providing visualisation, reporting and query engines for location data.
The Truth About Location And Proximity
There’s been a lot of questionable commentary recently on the hot topic of beacons, proximity, and location. Some of it downright misleading.
How location and beacon data analysis can mislead
Location and beacon data gathered from mobile phones is affected by sampling rate variation. Without correction, business analysis can be flawed. Here's what you need to know.
Background Location Data for Footfall Analytics
The first question you should ask about any indoor positioning or location service - Does it work in background? Your customers' phones spend a lot of time in their pockets.