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Location Analytics for Retail
Understand and personalise the shopper journey
Whether it’s from gps or beacons, we provide one single repository for your customer location data. Use real-time and historic data to manage your operations and segment your customers.
Understand the shopper journey
Personalise the shopper experience
Measure retail events
Why is Location Data so Important?
Indoor navigation and wayfinding is the critical first step for physical businesses to address digital disruption.
Physical businesses are in a battle with digital services. And they’re at a disadvantage. Most ‘experience’ offerings are more difficult to navigate than an ecommerce website or app. And most physical businesses know far less about their customers than Google or Facebook.
The first step in levelling up is to make your physical offering as easy to navigate as your website.
Sail Indoor Positioning
The Sail Indoor Positioning Solution allows you to sign up, configure, and download an app to evaluate the technology for free in a day.
Gathering customer behavioural data is easy in the digital domain. From marketing responses to clicks and transactions. But if you're a physical business, there's often a data gap. Crowd Connected provides a complete understanding of your customers' on-premises behaviour.