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Location Analytics for Retail

Understand and personalise the shopper journey

Whether it’s from gps or beacons, we provide one single repository for your customer location data. Use real-time and historic data to manage your operations and segment your customers.

  • Understand the shopper journey
  • Personalise the shopper experience
  • Measure retail events
  • Optimise staffing
  • Measure conversion
Location Analytics for Retail

Why is Location Data so Important?

Indoor navigation and wayfinding is the critical first step for physical businesses to address digital disruption.

Physical businesses are in a battle with digital services. And they’re at a disadvantage. Most ‘experience’ offerings are more difficult to navigate than an ecommerce website or app. And most physical businesses know far less about their customers than Google or Facebook.

The first step in levelling up is to make your physical offering as easy to navigate as your website.

Sail Indoor Positioning Logo

Sail Indoor Positioning

The Sail Indoor Positioning Solution allows you to sign up, configure, and download an app to evaluate the technology for free in a day.

Location Analytics for Business Intelligence

Location Analytics for Business Intelligence

Most footfall analytics solutions require infrastructure. Mobile apps provide a cost effective solution compared to cameras, infra-red, counting mats, or other sensors.

Customer Experience

Customer Experience

Gathering customer behavioural data is easy in the digital domain. From marketing responses to clicks and transactions. But if you're a physical business, there's often a data gap. Crowd Connected provides a complete understanding of your customers' on-premises behaviour.

The cost of confusion: Poor indoor navigation is costing bricks and mortar businesses tens of billions of dollars

The cost of confusion: Poor indoor navigation is costing bricks and mortar businesses tens of billions of dollars

In this blog, we examine how poor indoor wayfinding and navigation is costing the global economy staggering amounts across multiple sectors.

Indoor Positioning Tech Update 2022 with Sail logo

Indoor Positioning Technology Review 2022

Which indoor positioning technology is best? Crowd Connected explains the pros and cons of all the current options.

Without a blue dot on your map, the magic doesn’t happen

Without a blue dot on your map, the magic doesn’t happen

In this blog, Crowd Connected’s CEO James Cobb explains where the blue dot has come from and why it’s here to stay.