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Outdoor Events and Festivals

Learn how Latitude Festival enhanced their sponsor offering using Colocator.

Festival Republic, the promoter of Latitude, wanted to offer sponsor EE innovative ways of enhancing the brand’s profile. Breaking down the barriers between the physical festival and the digital space of the official festival app, Festival Republic also wanted to enhance attendees’ experiences with timely, high impact, push notification messages which could be branded by EE. Festival Republic recognised that push notifications can enhance the customer experience, but only if the messages are relevant and valuable.

Outdoor Events and Festivals
Footfall Analytics

Footfall Analytics

  • Track visitors across your entire site.
  • Report footfall metrics to sponsors and key partners.
  • Load balance your facilities.
Visitor Segmentation

Visitor Segmentation

  • Make your digital marketing as personal as each unique visitor journey.
  • Help festival-goers with relevant operational information.
  • Improve discovery by sending the right recommendations at the right time to the right people.
  • Help sponsors by driving traffic to their activations without overloading users with branded messaging.
Crowd Tracking

Crowd Tracking

  • Track visitors in real time to improve operations and safety.
  • Provide real-time crowd visualisations for your safety team
  • Use dashboards to optimise operations in real-time

Learn more

Colocator UI showing real-time heatmapping of the road network approaching Cardiff

UEFA Champions League Final Case Study

Our multi-faceted Colocator platform was successfully deployed to monitor and engage with fans for the UEFA Champions League Final – Europe’s premier club soccer match – which took place at the beginning of June 2017.

Goodwood Motorsport Case Study

Goodwood Motorsport Case Study

In 2018 Goodwood launched a dedicated motorsport app to mark the 25th anniversary of its Festival of Speed, the leading celebration of the motor car that takes place each summer. The new app included Crowd Connected’s Colocator technology.

Crowds at the Farnborough Airshow

Farnborough Airshow Case Study

In 2018 FIA commissioned a new mobile app for the internationally renown Farnborough Airshow to better service its trade and public audiences, integrating Crowd Connected’s location tracking technology.