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Learn how Goodwood Motorsport use Colocator to measure and influence the visitor experience
Ever since Goodwood House was first built in the 1600s the Goodwood Estate has played host to a variety of thrilling events. In keeping with a long tradition of innovation, 21st century Goodwood also has bold digital ambitions. In 2018 Goodwood launched a dedicated motorsport app in time for the 25th anniversary of its Festival of Speed, an annual celebration of the motor car that takes place over four days each summer. The new app included Crowd Connected’s Colocator technology.
Are you getting the most out of the targeted messages you send? How leading events are using location-based push messaging – best practice, real-world examples of successful campaigns and the pitfalls of getting it wrong.