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Music Festivals

Learn how Latitude Festival enhanced their sponsor offering using Colocator.

Festival Republic, the promoter of Latitude, wanted to offer sponsor EE innovative ways of enhancing the brand’s profile. Breaking down the barriers between the physical festival and the digital space of the official festival app, Festival Republic also wanted to enhance attendees’ experiences with timely, high impact, push notification messages which could be branded by EE. Festival Republic recognised that push notifications can enhance the customer experience, but only if the messages are relevant and valuable.

Trusted by hundreds of global festivals

Footfall Analytics

  • Track visitors across your entire site.
  • Report footfall metrics to sponsors and key partners.
  • Load balance your facilities.

Visitor Segmentation

  • Make your digital marketing as personal as each unique visitor journey.
  • Help festival-goers with relevant operational information.
  • Improve discovery by sending the right recommendations at the right time to the right people.
  • Help sponsors by driving traffic to their activations without overloading users with branded messaging.

Crowd Tracking

  • Track visitors in real time to improve operations and safety.
  • Provide real-time crowd visualisations for your safety team
  • Use dashboards to optimise operations in real-time

Learn more

The Secrets of Push Messaging Success

Are you getting the most out of the targeted messages you send? How leading events are using location-based push messaging – best practice, real-world examples of successful campaigns and the pitfalls of getting it wrong.

Buyer’s Checklist: Selecting The Right Location Intelligence Provider

Are you confused with the vast amount of options available in the crowded (and often ill-defined) location intelligence market? Our checklist will provide you with a set of questions to ask any potential supplier before making a purchasing decision.

Damaging Effects of Push Notifications

There's a hidden cost of getting it wrong when it comes to using mobile push notifications at events. Our location data has clearly shown negative responses lasting days.