Data Fusion
Our positioning algorithm is able to combine multiple positioning techniques in real-time. Outdoors, GPS provides accurate location data, and operating system settings are configured dynamically to manage energy-efficiency. Indoors, a combination of wifi and bluetooth are used. Measurement of signals between phones running our SDK provides the final data input, allowing cooperative positioning.
Indoor Positioning
Our approach to indoor positioning is different. Data is gathered continually, while apps are ‘in the background’ and phones are in the pocket. Our technology was originally built for the live events market, which means it operates with a minimum of installation and configuration. Accuracy of a few metres is possible indoors, with a minimal beacon installation and no fingerprinting survey.
Data Storage
Once positions have been calculated, they are stored, in their original form, for as long as is needed. All subsequent analysis is performed on the original location data.
This means that user-defined regions of interest can be defined post-collection, and they will be included in any subsequent visualisation or analytics outputs.
Platform Features
SDK
Our iOS and Android multi-modal location SDK utilises GPS, Cell, Wifi, Bluetooth beacon, Wifi RTT and cooperative data to provide the best location reach across all devices.
Positioning
The positioning engine fuses GPS locations with beacon, wifi and wifi RTT range data to produce a single location history, indoors and out.
Real-Time Footfall
Real-time footfall metrics can be polled for monitoring, safety and operations.
Location Query Engine
A sophisticated visit-based query engine allows complex behaviours to be easily summarised from huge location datasets.
Segmentation
Device segments can be defined using complex visitor-based queries. Real-time hooks allow notifications or other services to be triggered in real time.
Integration
Outputs can be consumed via API, using pre-built integrations with cloud services, or using our suite of end-to-end solutions
