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Colocator™

An open-architecture cloud-based service for mobile location data collection, storage, queries and triggers

  • A single SDK for data collection - whether it’s GPS, beacons or WiFi.
  • Complete location histories stored for as long as needed.
  • Footfall data is available in real-time for operational and safety uses.
  • Visit based queries can be used for complex footfall insights.
  • Events and notifications can be triggered in real-time whenever an app user meets visit-based filter rules.

Powerful triggers and notifications

The flexibility of the messaging targeting opens up new types of services that deliver value directly to venue and site operators - like load-balancing. Push notifications don’t just have to be about marketing and user-experience. They can become a tool that physical businesses rely on to optimise their operations and revenues

Powerful footfall insights

Aggregating mobile location data to produce footfall insights is complex. But by relying on Colocator’s data processing pipeline to do that, a new value stream is unlocked. Data from apps doesn’t just have to be about digital interactions. It can help venue and site operators understand and manage their business.

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Wifi RTT Enabled Indoor Positioning Platform

An exciting milestone for Indoor Positioning. Wifi RTT is now fully integrated into Colocator, and we recently demonstrated end-to-end indoor positioning using Wifi RTT responders in our office.

Contextual marketing and footfall analytics need background location data

The first question you should ask about any indoor positioning or location service - Does it work in background? Your customers' phones spend a lot of time in their pockets.

How location and beacon data analysis can mislead

Location and beacon data gathered from mobile phones is affected by sampling rate variation. Without correction, business analysis can be flawed. Here's what you need to know.