Baku European Games Case Study

Baku European Games Case Study
07 Nov 2016 | Written by Carsten Pleiser
Events Sport

Optimising venue operations for the European Games

Our award-winning real-time location insight platform was used during the ‘Baku Prepares’ test event to monitor, log and understand customer movement in the Olympic Stadium for the European Games.

Movement Strategies (a London based pedestrian dynamics consultancy) were contracted by the Baku European Games Organising Committee to monitor pedestrian movement during the Olympic Stadium test event, and recommend actions to be taken prior to the opening ceremony. With only a small team on site, Movement Strategies needed to harness technology solutions to monitor, log and understand visitor behaviour, both within the stadium and during journeys to and from the site.

The Solution

Crowd Connected was contracted to provide a bespoke multi-language app for both iOS and Android platforms, for use during the test event. The Colocator SDK was integrated into the app which also included maps and information, custom real-time messaging and a location-aware survey feature. Bluetooth beacons were used within the stadium structure to allow location to continue to be tracked within the ‘GPS-less’ environment. The lightweight, battery powered devices were installed in only a few hours by Movement Strategies’ team using self-adhesive pads. Data from mobile phones with the app installed was transmitted to the Colocator platform, where it was stream processed for both real-time analytics and post-processing. The Colocator web-based console was displayed on a big screen in the Stadium control room, providing real-time information such as journey-times, wait times and security screening processing rates. Key features of this deployment included:

The Colocator data-sets were a vital part of the analysis of the effectiveness of stadium design and management. Valuable insight from the data included:

This collaboration with Crowd Connected was a first for this type of complete journey insight on a single platform. The ability to capture this type of spectator behaviour and movement data opens up amazing opportunities to use detailed evidence to optimise the finer details of how venues are designed and operated. I foresee a time when this type of movement data is being used to optimise venue operations and interact with spectators in a much more dynamic way.

Russell Yell, Associate Director, Movement Strategies

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