Pushwoosh, the leading cross-channel customer engagement platform, and Crowd Connected, the mobile location context data specialist, have partnered to bring advanced geolocation capabilities to the Pushwoosh platform.
Pushwoosh customers are now able to add advanced location-based filters to their automated behaviour-based push campaigns, significantly enhancing Pushwoosh’s existing geo-targeting capabilities.
The integration with Crowd Connected adds sophisticated geo-behavioural segmentation. Rather than intermittent proximity, geo-fences, or footfall/dwell, Crowd Connected’s serverless spatio-temporal pattern engine enables advanced segmentation. Full journey histories are stored and real-time queries return audience segments which can be built using unlimited location and time filters. When combined with other existing segmentation functionality in the Pushwoosh platform, this delivers new levels of personalisation.
For example, for an organiser of a major event with patrons attending at a venue, automated rule-based messages can be triggered or broadcast to:
Pushwoosh’s Senior Director, Business Development, Nastya Lagunova, said: “We’re delighted that our customers can now benefit from advanced geo-location segmentation.
“By integrating Crowd Connected’s location intelligence we have once again strengthened the personalisation capabilities of our platform. This will be particularly relevant to our licensees who operate predominantly in the physical world and who want to use smart location segmentation in their messaging strategies.”
Crowd Connected’s Commercial Director, Mark Maydon, said: “Understanding customer location context is critical for many physical businesses keeping on the right side of digital disruption.
“The partnership with Pushwoosh delivers a toolset, out-of-the-box, to anyone who requires best-in-class personalisation in their mobile application.”
About Crowd Connected
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