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News

Mobile location data specialist signs multiple new partner deals

14 Feb 2019 | Written by Mark Maydon

London, UK 14th February 2019Crowd Connected, the leading developer of mobile location software, is accelerating the growth of its international footprint through a raft of new partnerships.

Crowd Connected’s cloud-based location tracking solution, Colocator, has rapidly been adopted by leading visitor businesses worldwide. Through a simple code plug-in, Colocator runs in the background of an event’s or venue’s official app, accurately tracking the location of visitors’ mobile phones. By processing and visualising this rich stream of location data, Colocator provides a complete toolset to understand and influence people’s movements – critically in real time.

Crowd Connected’s rapidly expanding network of partners brings Colocator to new markets and territories.

In the USA, AVAI Mobile is the latest addition to an extensive roster of app developer partners that have integrated Colocator into their app frameworks. Austin-based, AVAI numbers festivals, theme parks, venues and resorts among its customers – all of which can now benefit from an app with best-in-class location tracking capability.

In Europe, Many Digital, a Danish provider of digital solutions focusing primarily on football clubs and federations, has selected Colocator as the location intelligence component of its mobile app platform. Belgian music festival app developer Appmiral has marked an extension of its existing successful relationship with Crowd Connected by rolling out Colocator to multiple new customers.

Following last month’s announcement that Grown Up Solutions is providing local support and facilitation for Crowd Connected in the Middle East region, Increditation has been signed-up to provide representation in Australia, where Colocator has been integrated already by the territory’s leading festival mobile app provider, Appmajik.

Mark Maydon, Crowd Connected’s Commercial Director said: “Our partners play a vital part in our go-to-market strategy, helping cement Colocator as the de facto market-leading mobile location data solution for large scale events in live entertainment and sport.

“We’re delighted to welcome onboard such a great range of new partners. They will enable more events and venues to take advantage of Colocator’s unique pairing of live footfall analytics and customer engagement tools. That combination delivers real-time visitor experience management, to the benefit of organisers, sponsor partners and the visitors themselves.

“With our eye now firmly trained on the indoor events market, we’re looking forward to making further partnership announcements in the near future too.”