ExpoPlatform and Crowd Connected Announce Strategic Partnership to Drive Smart Event Agenda
ExpoPlatform and Crowd Connected Announce Strategic Partnership to Drive Smart Event Agenda
ExpoPlatform, the leading AI-powered smart event and 365 community platform for exhibitions and trade shows, has entered into a partnership with technology provider Crowd Connected.
By harnessing Crowd Connected’s best-in-class indoor positioning technology, ExpoPlatform’s mobile apps will be location aware, benefitting organisers, exhibitors and visitors as live shows return post pandemic.
The integration of Crowd Connected’s software into its platform means ExpoPlatform now offers an enhanced suite of data-driven services, making its mobile app ever more valuable through Crowd Connected’s full toolset:
- In app ‘blue dot’ navigation and wayfinding, overlaid on an interactive floorplan
- Location based personalisation and recommendations
- Footfall-based exhibitor performance insight for every stand/booth at a show (via Crowd Connected’s Bluebird product)
- Real time data visualisations such as heatmaps
- Industry leading visitor behavioural analytics
Tanya Pinchuk, CEO and Co-founder of ExpoPlatform said: “Our mission is to accelerate the digital transformation of the event industry through smart technology. Crowd Connected’s credentials meant they were the natural partner for us when it came to the location technology component of our platform.”
Mark Maydon, Commercial Director at Crowd Connected said: “ExpoPlatform’s focus on helping organisers create more valuable live experiences is completely in tune with our own approach. We’re delighted to be working closely with their team to help organisers deliver smarter, data-driven in-person events.”
Their first combined deployments are scheduled for Q2 in 2022.
About Crowd Connected
Crowd Connected provides events, digital map providers and app developers with a best-in-class, low-cost indoor positioning system for ‘blue dot’ navigation, mobile tracking, personalised engagement and footfall analytics. Contact us for more information and to see a demo of our platform and tools in action.
About ExpoPlatform
ExpoPlatform is the leading AI-powered Smart Event and 365 Community platform, helping the world’s largest exhibition organisers accelerate the digital transformation of their businesses. Get in touch for a free demo.