Crowd Connected powers digital navigation at IMEX Frankfurt

Crowd Connected powers digital navigation at IMEX Frankfurt
17 May 2023 | Written by Mark Maydon
Events Wayfinding

The IMEX Group has licensed Crowd Connected’s QR code navigation solution for the 2023 editions of its shows, the leading global events for the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry.

The solution provides orientation, accessibility, and efficiency in navigating the show floor – without the need for an app download.

Visitors at IMEX Frankfurt will be able to use their smartphones to scan QR codes strategically placed throughout the venue, which will open an interactive floorplan. This pinpoints their current location, enables them to easily search for specific exhibitors, product categories or other show features and plot a route across the show floor. It then estimates the walk time to their chosen destination.

The digital floorplan is then available subsequently on their smartphone, any time it’s needed.

No longer will attendees face the anxiety of getting lost or wasting time searching for exhibitors. IMEX Frankfurt attendees can maximize their time, network effectively, and explore the latest industry offerings without any navigational hurdles.

Oli Bailey, IMEX’s Head of Interaction Design, said: “We’re focused on delivering a more intuitive networking and appointment experience.

“Navigation is a critical component of this, and we’re delighted to be providing a best-in-class solution that will help buyers find the exhibitors they’re looking for, and to get to appointments on time.

“Visitors should look out for the QR codes around the show floor, including on directional signage.”

Mark Maydon, Commercial Director of Crowd Connected said: “Our partnership with ExpoFP provides IMEX Frankfurt with a simple, effective indoor navigation experience.

“Our research suggests the value of a typical exhibition would be 20% higher if visitors had no problem finding everything they were looking for.

“By bringing digital techniques to the show floor, we’re helping organisers maximise interactions while providing attendees with a better experience."

Ross Sudentas, CEO and founder of ExpoFP added: “An interactive floor plan with blue dot makes navigation easier. Soon it’ll be as strange seeing an event visitor with a static PDF map as it is a driver using a paper road map.”

“We started working with IMEX America last year and I’m delighted that we’re expanding the relationship with the QR code navigation solution.”

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