Situm is a Spanish indoor positioning and wayfinding platform offering 3D maps, AR navigation, and geo-analytics. The company claims coverage across 6,000+ buildings in 70+ countries and serves major clients including airports, event venues, and enterprises with a developer base exceeding 2,000.
Situm strengths

What Situm does well

Situm has built a solid platform with genuine scale. Their presence in 6,000+ buildings and 70+ countries demonstrates real market traction. They’ve successfully integrated with major airports and venues, and their AR wayfinding features are genuinely innovative.

The catch: their fingerprinting approach requires initial calibration and ongoing recalibration as buildings change. You’re also looking at a 30-day free trial, then you need to commit to their pricing model with no published rates.

Indoor venue with location technology
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Indoor venue with location technology
How we're different

Why Crowd Connected is the smarter choice

Self-calibration isn’t just a feature - it’s the foundation. Our our patented Anchor-Shift Fusion algorithm combines BLE beacons with inertial sensor fusion and continuously adapts to environmental changes. You set it up once and it works indefinitely.

Our free tier has no time limit and allows unlimited commercial use with unlimited devices. No hidden pricing - our complete pricing is transparent on our website. And you get navigation, analytics, and customer experience in one integrated platform, not bolted together separately.

Crowd Connected analytics heatmap dashboard
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Crowd Connected analytics heatmap dashboard

Why choose Crowd Connected?

Complete solution

Navigation, analytics, and customer experience bundled together. No integration overhead, no juggling separate vendor contracts.

Composable architecture

REST APIs, data exports, and integrations with mapping platforms. You're never locked in - your data and tools work how you need them to.

Self-calibrating

our patented Anchor-Shift Fusion algorithm automatically recalibrates as your building changes. No fingerprinting work, no manual recalibration cycles, no ongoing maintenance burden.

Privacy first

Data stays within your venue. You control what gets collected, where, and when. No cross-site tracking or data beyond your requirements.

Frequently asked questions

How is Crowd Connected's positioning accuracy different from Situm?
Both systems achieve 2-5m accuracy indoors. The difference is how we get there. Situm uses fingerprinting, which requires careful calibration work upfront and recalibration when your building changes. We use Anchor-Shift Fusion - self-calibrating technology that adapts automatically. Same accuracy, less work.
What happens to our Situm investment if we switch?
Most Situm deployments already have Bluetooth beacons installed. We’re fully compatible with those beacons. We can import your floor plans and get running immediately. No new infrastructure required, no additional hardware costs.
Does your free tier actually allow commercial use?
Yes. Completely. No hidden restrictions, no user limits, no device limits. Unlike Situm’s 30-day commercial trial, ours has no time limit and no user caps. You can genuinely test and deploy commercial use on our free tier.
Can we use Crowd Connected for multiple buildings?
Without limit. Whether you’re managing one campus or a global portfolio, our system scales. Many enterprise customers use Crowd Connected across dozens or hundreds of locations without hitting any scaling constraints.
What about AR wayfinding? Does Crowd Connected offer that?
We focus on reliable blue-dot navigation and traditional wayfinding rather than AR. Our platform supports 3D map integration and works with major mapping providers including MapsPeople, MazeMap, and Mappedin. If AR wayfinding is critical for your use case, that’s worth discussing with our team to understand the options.
How transparent is your pricing really?
Completely. Every tier, every feature, every option is listed on our pricing page. No ‘contact sales’ hidden behind every feature. No surprise costs when you scale. No sales calls required to understand what things cost.
OUR CLIENTS

Trusted by global brands

Proven at scale

From university campuses to the world's largest exhibitions

Crowd Connected has powered indoor positioning at over 200 venues across 30 countries - from Canterbury Christ Church University to CES in Las Vegas. Our patented Anchor-Shift Fusion algorithm delivers self-calibrating accuracy that maintains itself without recalibration, and one infrastructure powers positioning, occupancy sensing, and tag tracking. Indoor positioning starts free, with unlimited commercial use.
Blue-dot indoor wayfinding on a phone at an exhibition
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Blue-dot indoor wayfinding on a phone at an exhibition