IndoorAtlas is a Finnish indoor positioning platform using geomagnetic fusion and fingerprinting technology to determine mobile device location indoors. The company claims over 1 million monthly users and offers SDKs, wayfinding, geofencing, and analytics across airports, venues, and commercial spaces globally.
IndoorAtlas strengths

What IndoorAtlas does well

IndoorAtlas has genuine strengths. Their geomagnetic fusion approach is innovative, and they’ve built a mature product with a large user base. They’ve successfully deployed across major venues and have strong developer adoption.

However, every strength comes with a trade-off. Geomagnetic fingerprinting works well initially, but it requires careful calibration and recalibration when buildings change. That maintenance burden falls on you.

Indoor venue with location technology
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Indoor venue with location technology
How we're different

Why Crowd Connected works better for most organisations

Our self-calibrating approach solves the calibration problem IndoorAtlas can’t avoid. We use patented Anchor-Shift Fusion algorithm that combines BLE with inertial sensor fusion. As your building changes, the system recalibrates automatically.

You also get navigation, analytics, and customer experience tools in one platform - not as separate modules. And our free tier genuinely supports commercial use with unlimited devices, whereas IndoorAtlas free trials are non-commercial only with 10-device limits.

Crowd Connected analytics heatmap dashboard
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Crowd Connected analytics heatmap dashboard

Why choose Crowd Connected?

Complete solution

Navigation, analytics, and customer experience all in one platform. No vendor integration complexity, no licensing juggling.

Composable architecture

Deep integrations with mapping providers, REST APIs, and data exports. Build exactly what you need without forcing round pegs into square holes.

Self-calibrating

our patented Anchor-Shift Fusion algorithm continually adapts to environmental changes. No fingerprinting, no manual recalibration, no maintenance headaches as your building evolves.

Privacy first

Gather location data only within your venue and only the data you need. No cross-site tracking, no data harvesting beyond your requirements.

Frequently asked questions

Does Crowd Connected use geomagnetic technology like IndoorAtlas?
No. We use BLE beacons combined with smartphone inertial sensors (gyroscope, accelerometer). This approach eliminates the fingerprinting and recalibration cycles that plague geomagnetic systems. Our patented Anchor-Shift Fusion algorithm continuously adapts to environmental changes without intervention.
Can we migrate from IndoorAtlas to Crowd Connected?
Yes. If you’ve already installed Bluetooth beacons for IndoorAtlas, our system is compatible. We can import your floor plans and beacon data to get running immediately. Many customers run both systems in parallel initially to verify accuracy before switching.
How does your pricing compare to IndoorAtlas?
Significantly lower total cost of ownership. Our free tier allows unlimited commercial use and unlimited devices. For paid plans, we publish transparent pricing on our website. IndoorAtlas requires contacting sales for any commercial use, and they charge €3,000 for a 6-month pilot - which we offer free.
Does Crowd Connected offer the same analytics as IndoorAtlas?
We offer heatmaps, dwell time, movement patterns, and visitor flows. The difference is we include analytics in every plan, not as premium add-ons. We also integrate analytics directly with wayfinding and customer experience features for more actionable insights.
What about SDK integrations? Does Crowd Connected support custom mobile apps?
Yes. We provide iOS and Android SDKs for mobile integration, and separate REST APIs for server-side and custom integrations. Whether you’re building your own app or using our white-label solution, you can use either or both depending on your needs. We also offer webhook support for custom event handling.
How many buildings can we deploy across?
Unlimited. Whether you’re covering one large campus or hundreds of venues, our system scales. Our free tier has no venue limits. Many organisations use Crowd Connected across enterprise-wide deployments without hitting scaling constraints.
OUR CLIENTS

Trusted by global brands

Proven at scale

From university campuses to the world's largest exhibitions

Crowd Connected has powered indoor positioning at over 200 venues across 30 countries - from Canterbury Christ Church University to CES in Las Vegas. Our patented Anchor-Shift Fusion algorithm delivers self-calibrating accuracy that maintains itself without recalibration, and one infrastructure powers positioning, occupancy sensing, and tag tracking. Indoor positioning starts free, with unlimited commercial use.
Blue-dot indoor wayfinding on a phone at an exhibition
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Blue-dot indoor wayfinding on a phone at an exhibition