Location Data has a place, but don’t expect it to provide context
Context is a popular topic in marketing. But Contextual Marketing is getting confused with Proximity Marketing. Here's why proximity - what you’re near right now - doesn’t necessarily provide context.
People Counting & Customer Tracking: Counters vs Wifi vs Apps
Which footfall analytics solution is the best? In deciding which technology to deploy, it’s vital to fully understand the application, and what different footfall analytics technologies can deliver.
Click through rates hide the true impact of marketing
Mobile marketing notification campaigns are often measured using open rates. This is not only a hugely simplistic measure, but also a one-sided one. Someone opened the message - but how did their behaviour change?
Wifi RTT Enabled Indoor Positioning Platform
An exciting milestone for Indoor Positioning. Wifi RTT is now fully integrated into Colocator, and we recently demonstrated end-to-end indoor positioning using Wifi RTT responders in our office.
Testing Wifi RTT on Android P for Indoor Positioning
At Crowd Connected we think Wifi RTT (aka Wi-Fi Location, Fine Timing Measurement (FTM), 802.11-2016 or 802.11mc) is going to be the future of indoor positioning. It allows mobile devices to accurately measure distance to compatible wifi access points.
Background Location Data for Footfall Analytics
The first question you should ask about any indoor positioning or location service - Does it work in background? Your customers' phones spend a lot of time in their pockets.
How location and beacon data analysis can mislead
Location and beacon data gathered from mobile phones is affected by sampling rate variation. Without correction, business analysis can be flawed. Here's what you need to know.
Damaging Effects of Push Notifications
There's a hidden cost of getting it wrong when it comes to using mobile push notifications at events. Our location data has clearly shown negative responses lasting days.
Crowd Connected, Colocator and GDPR
We have recently updated our documentation in readiness for the General Data Protection Regulation (“GDPR”), the EU law on data protection and privacy for all individuals within the European Union.
2017 Festival Insights Infographic
In 2017 our Colocator software was deployed at over 50 festivals around the world, delivering location-based services using data sourced from mobile phones. As a result, we collect an awful lot of data and uncovered some interesting insights.
Digital twin technology
Digital twin technology is 15 years old. The inescapable explosion of IOT has given the digital twin term a new lease of life.
Buyer Checklist Location Intelligence Providers
Are you confused with the vast amount of options available in the crowded (and often ill-defined) location intelligence market? Our checklist will provide you with a set of questions to ask any potential supplier before making a purchasing decision.