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Crowd Connected Blog

Location Analytics, Indoor Positioning and Indoor Navigation Insights

In exhibition sales – digital is not the enemy

In exhibition sales – digital is not the enemy

When you’re selling exhibition space, it’s easy to think of digital marketing as the enemy. But embracing digital tools can help exhibitions leverage their unique strengths to compete.

Refocusing exhibitor sales with data

Refocusing exhibitor sales with data

Exhibitions that refocus their exhibitor sales conversation using reliable data will thrive. Those that don’t will find it harder and harder to compete.

Floorplan showing how accurately Sail tracks indoor location

Indoor Positioning Performance

How to assess the performance of indoor positioning solutions, and why a single accuracy number can be very misleading.

The truth about Visitor Tracking

The truth about Visitor Tracking

Crowd Connected’s founder and CEO, James Cobb, took to the main stage at Event Tech Live on 7 November 2019 to provide a review of visitor tracking techniques.

Behind the scenes at the Notting Hill Carnival

Behind the scenes at the Notting Hill Carnival

Europe’s biggest street party, an estimated 1million+ revellers – this year sweltering in record 33c heat as they enjoyed the 55th edition of the Notting Hill Carnival.

Festivalisation of events

Festivalisation of events

Festivalisation started appearing as the latest event industry buzz-word a couple of years ago. At its heart it's about offering a variety of content, and letting visitors decide how to consume it.

Analytics Queries: Colocator’s new spatial query builder

Analytics Queries: Colocator’s new spatial query builder

We’ve always provided multiple ways to turn underlying location data into insight. The latest addition is an intuitive, natural language spatial query builder - running on top of our Segmentation Engine.

Cooperative Positioning Engine Reaches General Availability

Cooperative Positioning Engine Reaches General Availability

Our location intelligence platform ‘Colocator’ has always been capable of cooperative positioning. But with the recent 2.1 release of our SDKs, copoertative has become an important part of our offering.

Harnessing the power of mobile location data

Harnessing the power of mobile location data

A talk given recently by our Commercial Director, Mark Maydon, at a seminar hosted by leading international lawyers, Bird & Bird. The seminar addressed how sports businesses are embracing digital techniques to better understand, influence and engage with customers.

Colocator Engage Product Update

Colocator Engage Product Update

‘Engage’ is our push notification targeting platform, built for live events and visitor attractions. 2019 sees some significant enhancements, available to all our customers.

When will Cisco and Aruba switch on WiFi RTT for Indoor Positioning?

When will Cisco and Aruba switch on WiFi RTT for Indoor Positioning?

RTT for WiFi Indoor Positioning is one of the most promising developments in Indoor Location.

Location Data has a place, but don’t expect it to provide context

Location Data has a place, but don’t expect it to provide context

Context is a popular topic in marketing. But Contextual Marketing is getting confused with Proximity Marketing. Here's why proximity - what you’re near right now - doesn’t necessarily provide context.