Harnessing the power of mobile location data
A talk given recently by our Commercial Director, Mark Maydon, at a seminar hosted by leading international lawyers, Bird & Bird. The seminar addressed how sports businesses are embracing digital techniques to better understand, influence and engage with customers.
Colocator Engage Product Update
‘Engage’ is our push notification targeting platform, built for live events and visitor attractions. 2019 sees some significant enhancements, available to all our customers.
Android P has WiFi RTT indoor location. But when will Cisco and Aruba switch on the signals?
Android Pie is now released, and one of the talked-about new features is ‘Wifi RTT’. But, it’s over to Cisco and Aruba to switch on the signals.
Location Data has a place, but don’t expect it to provide context
Context is a popular topic in marketing. But Contextual Marketing is getting confused with Proximity Marketing. Here's why proximity - what you’re near right now - doesn’t necessarily provide context.
People Counting & Customer Tracking: Counters vs Wifi vs Apps
Each of the main people counting and customer tracking technologies have important advantages, but also limitations. So in deciding what technology to deploy, it’s vital to fully understand the application, and what each technology can deliver.
Click through rates hide the true impact of marketing
Mobile marketing notification campaigns are often measured using open rates. This is not only a hugely simplistic measure, but also a one-sided one. Someone opened the message - but how did their behaviour change?
Wifi RTT Enabled Indoor Positioning Platform
An exciting milestone for Indoor Positioning. Wifi RTT is now fully integrated into Colocator, and we recently demonstrated end-to-end indoor positioning using Wifi RTT responders in our office.
Testing Wifi RTT on Android P for Indoor Positioning
At Crowd Connected we think Wifi RTT (aka Wi-Fi Location, Fine Timing Measurement (FTM), 802.11-2016 or 802.11mc) is going to be the future of indoor positioning. It allows mobile devices to accurately measure distance to compatible wifi access points.
Contextual marketing and footfall analytics need background location data
The first question you should ask about any indoor positioning or location service - Does it work in background? Your customers' phones spend a lot of time in their pockets.
How location and beacon data analysis can mislead
Location and beacon data gathered from mobile phones is affected by sampling rate variation. Without correction, business analysis can be flawed. Here's what you need to know.
Damaging Effects of Push Notifications
There's a hidden cost of getting it wrong when it comes to using mobile push notifications at events. Our location data has clearly shown negative responses lasting days.
Crowd Connected, Colocator and GDPR
We have recently updated our documentation in readiness for the General Data Protection Regulation (“GDPR”), the EU law on data protection and privacy for all individuals within the European Union.