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Event Tech Live 2016: 5 Sessions You Shouldn’t Miss

07 Nov 2016 | Written by Carsten Pleiser

Event Tech Live 2016: 5 Sessions You Shouldn’t Miss

Event Tech Live 2016 is finally here.

It’s countdown to Event Tech Live and for the first time, the Crowd Connected team will be exhibiting at the show. It’s a great opportunity to meet the event professionals interested in meetings & event technology and to showcase our amazing platform. We are incredibly excited and wanted to use the opportunity to give you a cheeky peek at what’s on the agenda; and highlight some of the top sessions you shouldn’t miss. Are you ready?

5. How to Increase Visitor Satisfaction (Star Wars Celebration)?

Star Wars Celebration was the biggest fan event which took place in London this summer. As Yoda once said: “Always pass on what you have learned”. We’re excited to learn from Thomas Walczak (Managing Director at Event Ignite) the best practices from brand and retail marketing and how to increase visitor satisfaction and experience. That’s the core of what we do here at Crowd Connected. Despite the fact there is a certain degree of shame being a geek, we’re totally fine with that. May the force be with you from: 10.00 - 10.30 at CampFire One.

4. How Virtual Reality is going to Redefine the Festival Experience

Virtual Reality at events is here to stay and has already made a huge impact in the music and festival sector. Virtual Reality can really enhance the experience and give attendees a completely new view and perspective not only for the off-site experience but also on-site. Join this panel discussion with Suzzane Bull, the CEO of “Attitude is Everything”, a not-for-profit organisation that helps deaf and disabled people’s access to love music events and festivals. What a great cause and initiative. The session takes place from: 15.00 - 15.45 on the Main Stage.

3. The Future of Exhibition Technology

Today’s exhibition and trade show organisers are struggling with retaining exhibitors, offering additional value and creating an overall better visitor experience. Event technology should be the organiser’s best friend, but only if used in the right way. Join Jonathan Smith (Operational Development and Health & Safety at Farnborough), Pascal Lagadec (Konduko), Saul Leese (i2i Events Group) and Florian Corgenouil (Goomeo) to take a look at what technologies are helping exhibitions generate better engagement, drive more revenue and offer better exhibitor retention. Learn what’s working today and what new technologies coming over the horizon. The panel takes place from: 11.00 - 11.45 on the Main Stage.

2. Curating the Event Experience with Next-Generation Mobile Tools

2. Never stop innovating.

This year’s keynote is by South-by-South-West (SXSW)’s very own Scott Wilcox. SXSW is the conglomerate of film, interactive media, music festivals, and conferences which started in 1987. Scott leads the strategy and business development related to both technology and content and in harnessing value from new ideas. How can we combine in-app behaviour, attendee preferences, location data, and other customer data sources to understand the context and provide intelligent recommendations to our participants? What are the Next-Generation Mobile Tools to make this change happen? These, among many other questions, will be answered in this final keynote of the day which will keep us inspired with new ideas. You definitely shouldn’t miss this one from 16.00 - 16.45 on the Main Stage.

1. The future of digital engagement at live events

So we’re a little biased. But of course, we would like to invite you to join our CEO and founder James Cobb as he speaks about the future of digital engagement at live events”. The latest marketing thinking tells brands to not overly sell to people but to provide brand-enhancing value in the form of discovery, advice recommendations and prompts. The challenge is how we target that recommendation, make it relevant for individual recipients and ensure it resonates and creates benefits and real value for our audiences. Is there more to it than just measuring location, persona, attitudes and recent behaviour? How can we apply and transfer the same principles of digital analytics and personalised messaging to the offline world? The session is brought to life with a real case study from Latitude 2016. We hope you’ll join James from: 10.00 - 10.45 on the Main Stage.

Looking for inspiration which conferences to attend in 2017? We’ve put together a list of the top 5 data analytics conferences in 2017.

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