In exhibition sales – digital is not the enemy
When you’re selling exhibition space, it’s easy to think of digital marketing as the enemy. But embracing digital tools can help exhibitions leverage their unique strengths to compete.
Refocusing the exhibitor sales conversation can’t happen without data
Exhibitions that refocus their exhibitor sales conversation using reliable data will thrive. Those that don’t will find it harder and harder to compete.
Indoor Positioning Performance
How to assess the performance of indoor positioning solutions, and why a single accuracy number can be very misleading.
Visitor tracking: Cutting through the hype, hot air, false claims and over-promises
Crowd Connected’s founder and CEO, James Cobb, took to the main stage at Event Tech Live on 7 November 2019 to provide a review of visitor tracking techniques.
Behind the scenes at the Notting Hill Carnival
Europe’s biggest street party, an estimated 1million+ revellers – this year sweltering in record 33c heat as they enjoyed the 55th edition of the Notting Hill Carnival.
Festivalisation of events
Festivalisation started appearing as the latest event industry buzz-word a couple of years ago. At its heart it's about offering a variety of content, and letting visitors decide how to consume it.
Analytics Queries: Colocator’s new spatial query builder
We’ve always provided multiple ways to turn underlying location data into insight. The latest addition is an intuitive, natural language spatial query builder - running on top of our Segmentation Engine.
Cooperative Positioning Engine Reaches General Availability
Our location intelligence platform ‘Colocator’ has always been capable of cooperative positioning. But with the recent 2.1 release of our SDKs, copoertative has become an important part of our offering.
Harnessing the power of mobile location data
A talk given recently by our Commercial Director, Mark Maydon, at a seminar hosted by leading international lawyers, Bird & Bird. The seminar addressed how sports businesses are embracing digital techniques to better understand, influence and engage with customers.
Colocator Engage Product Update
‘Engage’ is our push notification targeting platform, built for live events and visitor attractions. 2019 sees some significant enhancements, available to all our customers.
Android P has WiFi RTT indoor location. But when will Cisco and Aruba switch on the signals?
Android Pie is now released, and one of the talked-about new features is ‘Wifi RTT’. But, it’s over to Cisco and Aruba to switch on the signals.
Location Data has a place, but don’t expect it to provide context
Context is a popular topic in marketing. But Contextual Marketing is getting confused with Proximity Marketing. Here's why proximity - what you’re near right now - doesn’t necessarily provide context.