Post Event Evaluation & Analytics
Why you should use it?
Review your event and the crowd’s interaction with your venue in depth. Evaluate your customers’ behaviour for any combination of time and area: what they were doing, where they went and how long they spent.
To plan, manage and optimise your future events, you need actionable insight & post event evaluation. Analytics surfaces key metrics such as footfall and dwell time – applied to any region or combination of regions that you might want to define – so that you can quickly determine the relative attractiveness and stickiness of every component of your event. Providing a level of intelligence never before available, the Analytics module combines post-event reporting and amazing self-service tools. That enables you to ‘slice and dice’ the location data harvested by Colocator to make educated business decisions.
- Identify strengths and weak spots – not only which elements drew the biggest audiences, but their relative popularity.
- Deep dive into the audience movements at a micro level to pinpoint the most valuable locations within your event. Could the layout be improved?
- Replay your event via an animated heatmap to spot trends or highlight key incidents.
- Inform strategic, transformative change and increase customer satisfaction at future events
How it works
Post event reporting on unlimited regions: Key attractions by popularity, ingress / egress analysis & audience profiling.
Interactive data analytics tool enabling drill down into any KPI.
Online interactive scrollable and zoomable heatmap movie of your event.
Export of raw location data available on request.
Custom post-event reporting (e.g. sponsor activation).
Post-event data storage and 24/7 console access.