Indoor positioning, real-time tracking, and people counting — from festivals to hospitals.
Crowd Connected is a UK-based location technology company. Founded in 2013, our self-calibrating technology is trusted across live entertainment, business events, and corporate conferences — from festivals like Coachella and Roskilde to event organisers including Informa and Clarion, corporate customers like Docusign and Motorola Solutions, and institutions including Aultman Hospital, Oulu University, and Canterbury Christ Church University.
What We Do
Self-calibrating technology for positioning, tracking, and counting.
Indoor Positioning
Self-calibrating indoor location for wayfinding and navigation. No fingerprinting, no site surveys — deploys in hours and continuously improves.
Real-Time Tracking
Track attendees and assets in real time using battery-powered Bluetooth tags. Session-level attendance data without badge scanning.
Key Sectors
Trusted by organisations across live entertainment, business events, healthcare, and education.
Live Entertainment
Festivals and music venues worldwide trust Crowd Connected for real-time crowd analytics. Deployed at Coachella, Roskilde, Creamfields, Lowlands, Sziget, Electric Forest, Outside Lands, and CMA Fest — plus venues including Outernet London and SSE Arena Belfast.
Business Events
Exhibitions, conferences, and corporate events use our technology for attendee tracking and venue analytics. Customers include Informa, Clarion, IMEX, ICE Barcelona, Cannes Lions, Farnborough Air Show, Google Cloud Next, Money 20/20, Docusign, and Motorola Solutions.
Healthcare & Education
Hospitals and universities use indoor positioning for wayfinding, asset tracking, and space utilisation. Deployments at Aultman Hospital, Oulu University, and Canterbury Christ Church University.
Trusted by leading organisations worldwide
“The value they have brought to Live Nation has enabled a thorough analysis of our customers behaviour, improved our understanding of front-of-house and enhanced crowd management abilities.”Chris Mitchell, Digital Marketing Manager, Live Nation
“Crowd Connected's solution has revolutionised our approach. This has transformed the way we can use data and provide clear and comprehensive reports not only to our sponsors but to our internal stakeholders as well, leading to more data-driven decisions being made by our business.”Meleena Patel, Event Operations Director, Informa
“Crowd Connected handled the positioning sensors and integrated their API with the MapsPeople map. It brought both technologies together efficiently.”Gareth Stears, Canterbury Christ Church University
Recognition
Gartner Cool Vendor 2022
Named a Gartner Cool Vendor in Indoor Location Technologies and Sensors.
UK Fast Growth Index 2025
Recognised as one of the twenty fastest-growing technology and digital companies in the UK.
Loved by our customers
“The attendee tracking solution has transformed customer experience at our in-person events. By removing friction entirely, the solution delivered a smoother, more seamless experience and led to significant increases in our Net Promoter Scores.”Joshua S., Senior Delivery Manager — G2 Review
“Finally we can track exactly who attends each session across our big multitrack educational conferences. No more staffing of dedicated scanners per room and the attendee experience has improved greatly.”Eric W., Marketing Leadership — G2 Review
“It’s much more cost effective and flexible than many other options we reviewed. The tracking is live so we can see numbers in rooms instantly, and we also have data on dwell time which is useful.”Anonymous, Events Services — G2 Review
“What stands out is how well the system adapts. It’s not a rigid one-size-fits-all tool, but a modular platform that can be shaped to fit the venue layout, audience flow, and client objectives.”Henrik W. — G2 Review
Featured In
Independent coverage from leading publications and research institutions.
Company
Crowd Connected Ltd is a privately held company registered in England and Wales, headquartered at the Surrey Technology Centre in Guildford. Multiple award winner including Eventex Gold 2020, Event Technology Awards 2015–2016, and Exhibition News Best Tech Company 2019.
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